NASCAR Can-Am 500

The thrill of NASCAR can't be felt from home

The Can-Am 500 is the semifinals of NASCAR racing, taking place every fall at the Phoenix International Raceway. This campaign's goal was to drive ticket sales to the event.

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NASCAR fans are a unique audience. This following views their favorite drivers as epic heroes. They often have plenty of memorabilia. They take in the burning rubber and revving engines from the rooftops of RVs outside of the track. Or, at least, they did.

With it becoming more common to watch NASCAR from home, this strategy had to capture what couldn't be felt while sitting on the couch in front of the TV. This campaign focused on the sensations of the track and the exhilaration they bring fans.

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Our work won a Bronze ADDY in the Out Of Home category for Phoenix Ad Club.