Resume

Professional Experience

Strategic Planner

September 2019 – Present

• Research and create trend reports on auto and general culture

• Analyze consumer research (focus groups, IDIs) to develop target personas used in media planning and creative development

• Write and present creative briefs to clients and internal teams, and work directly with creatives to guide work to be on-brief

• Lead neuroscience testing initiative’s education and implementation

Strategy Intern,

Saatchi & Saatchi

June 2019 – Present

• Present biweekly cultural briefings to entire department, keeping them up to date on consumer trends

• Collaborate with team of six interns on national auto campaign, including creating a strategy, creative concept and media plan

• Analyze focus groups and individual journals to gather insights on target customers

New Business & Strategy Intern,

Cast & Hue

January - May 2019

• Facilitated design-thinking workshops to gather qualitative data for clients

• Assisted in recruiting subjects and analyzing qualitative customer research

• Researched customer experience in financial, healthcare, and other industries

• Assisted in editing and writing content for Cast & Hue website used to generate more interest in the team's services

Account Services Intern,

ANDERSON Advertising

June - December 2018

• Conducted secondary research using tools such as WARC to assist in developing campaign strategy for clients in retail and alcohol industries

• Assisted in pulling data from Google Analytics, Adwords, and other sources for media analytics

• Created social media report for 2018, analyzing performance of new social strategy and implementing solutions for improvement

Account Manager & Strategist,

AdWorks

January 2017 - May 2019

• Developed culture of AdWorks, ASU's student-run ad agency, by planning and participating in culture events and member mentorship

• Communicated between agency partners/clients and AdWorks student teams, ensuring alignment of goals and expectations

• Conducted research on consumer and media strategy via tools such as Mintel and Scarborough

• Developed campaign strategy and consumer personas for clients in performing arts, motorsports and politics